Why am I tracking Thomas Nelson?

I have noticed that Thomas Nelson is taking definitive action to survive in the digital age with the recent release of their first enhanced e-book as well as their previous development of the NelsonFree products. These innovative decisions make me want to watch closely how they move forward in this changing industry. The areas I plan to track include the general news of the company, the use of social media, and the trends in print vs digital releases and sales.