Social Media & Marketing: BookSneeze

I recently discovered a cool way Thomas Nelson is using social media for marketing with BookSneeze.com. When I first discovered the site, I didn't realize that it belonged to Thomas Nelson because their name is listed no where that I could find.  I stumbled across this fact later when I was looking through old blog posts on MichaelHyatt.com.

BookSneeze offers bloggers the opportunity to get free books from the publisher in exchange for posting a review of the book on their blog and one consumer site like Amazon.com. Clear cut guidelines for reviews for each category of books are provided, which makes it simple for anyone with a blog to do it. This is definitely a smart move on the part of Thomas Nelson because they can get their books into the hands of the people who will talk about them and spread the word through their social circles.

BookSneeze is a unique way for a book publisher to handle marketing in a social-media driven society. I look forward to seeing how they continue to develop social media strategies to promote their books.